Ripple of Hope

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• Half the world, nearly three billion people, live on less than two dollars a day
• Over a billion people are illiterate – unable to read or sign their name
• Some 1.1 Billion people have inadequate access to water
• 2.6 billion people lack access to basic sanitation

I was aware that the internet is a medium with a large user base, but it was only when I started to blog and go blog hopping that I got to appreciate this. Through the very few months I have been at it, I came to experience firsthand and realise the potential of the internet to reach an immense number of people, and to sell anything – be it a product, an idea, a skill, even affection. Until then, I couldn’t quite comprehend and ascertain why businesses see it as an important medium to advertise in.

It is from seeing this tool’s power over both consumer and provider that the people at ripple found inspiration to get income to support its causes: access to clean water, food, education and microcredit for the less fortunate. With a click or a search on the ripple homepage, users help in generating funds for these ends, advertisers effectively reach consumers as well as contribute, and more money means more work done for the advancement of these charities. It’s a win-win scenario. It makes one feel good because he is able to get involved in something worthwhile, and there’s no catch.

click on the image to get started in saving the world

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